What we do, in detail

Four things, with one line kept deliberately sharp.

Program 01 · SIC 63990

Information and research

The value in this work is rarely the answer; it is knowing how much weight the answer will bear. So anything supplied comes with its provenance and with the parts that could not be established, because a confident summary that conceals a gap is worse than no summary at all. A client making a decision needs to know which of three facts is solid and which is an inference.

  • Per enquiry
  • Businesses and organisations
  • Sources given
  • Gaps stated

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Step 1 · Question

Narrowed until it can be answered.

Step 2 · Sources

Found, and weighed against each other.

Step 3 · Checked

Against a second source where possible.

Step 4 · Supplied

With provenance and with the gaps.

Step 1 · Brief

Audience, purpose and length.

Step 2 · Draft

Sourced as it is written.

Step 3 · Check

Facts, names, figures and dates.

Step 4 · Correct

By a route agreed in advance.

Program 02 · With corrections

Publishing

A publisher is judged less by its mistakes than by what happens after one. So the correction route is decided before publication rather than improvised under pressure: who can be told, how quickly a change is made, and whether a correction is marked as one. Quietly editing a page and hoping nobody kept a copy is the cheapest option available and the one that costs the most when it is noticed.

  • Per piece or retainer
  • Businesses and organisations
  • Standards written down
  • Corrections marked

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Program 03 · What it brings with it

Letting users post

A comments box is two days of development and a permanent set of obligations, and the order in which people discover that is usually the wrong way round. The questions are concrete: can one user see another's content, is there any route for a child to reach it, what would a risk assessment have to say, and who inside the organisation is going to own it. Sometimes the honest answer is that the feature is not worth what it brings.

  • Per project
  • Before launch, ideally
  • Written summary
  • Lawyer recommended

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Step 1 · Functionality

Exactly what a user could post or see.

Step 2 · Reach

Who can encounter it, including children.

Step 3 · Owner

Who inside the organisation holds it.

Step 4 · Decide

Including deciding not to build it.

Step 1 · Route

Visible, and reaching a named person.

Step 2 · Triage

What is urgent, and what is not.

Step 3 · Log

Decision, reason, time, by whom.

Step 4 · Appeal

A way to object to a removal.

Program 04 · Routes that work

Reporting and takedown

Most small services have no reporting route at all, or one that reaches an inbox nobody reads. The practical fix is unglamorous: a visible way to report, a named person who receives it, a log of what was decided and when, a stated timescale, and a route for the person whose content was removed to object. The log matters more than people expect, because a decision nobody recorded is a decision nobody can show they made.

  • Set up once
  • Services with user content
  • Logged decisions
  • Timescales stated

Start this program

A question to answer, or a feature about to go live?

A free first conversation, with no obligation. If the honest answer is that a feature is not worth what it brings, we will say so.