Stroud, Gloucestershire · Information services since 2013

There is no
small-businessexemption.

If one user can see another user's content, the service is in scope of the Online Safety Act however small it is. The duties scale with size. Being caught by it does not. Real exclusions exist, though.

  • 2013trading since
  • Nosize threshold
  • £18mor 10% of revenue
  • Stroudbased in
A SERVICE WITH USER CONTENT · FIRST QUESTIONS No small exemption 50 % complete In scope at any size Risk assessment comes first A route to report content Takedown that is logged First conversation Free, no obligation Reply time « Within two working days »
What we do

Four things, and one line we do not cross

Information, research and publishing, plus the practical questions that arrive the moment a site lets users post. Legal advice belongs to a lawyer and stays there.

How it works

How we work

A question gets narrowed until it can actually be answered, sources and gaps are given with the answer, and anything touching online safety regulation ends with the questions to put to a lawyer rather than an opinion from us.

Free first conversation

The question or the plan, and whether this is the right kind of help.

Scope and limits in writing

What is included, and what belongs with a qualified lawyer.

The work, with provenance

Sources given, inferences marked as inferences, gaps stated.

Written and handed over

Something a client can act on and maintain without us.

Working together

Ways to work with us

Quoted per enquiry, per piece or per project. Nothing is charged on a contingency, because that would pay us to reach a particular answer.

A single enquiry

One question, answered with its sources.

  • Question narrowed before quoting
  • Sources supplied with the answer
  • Inferences marked as inferences
  • Unknowns stated explicitly
  • Fixed fee agreed
Start a conversation

What we will not do

Said plainly, because it protects you too.

  • No legal advice or opinions
  • No view on whether you are exempt
  • No confident answer where sources conflict
  • No silent corrections
  • No contingency fees
Read why

Every engagement is quoted after a free consultation. No subscription.

A typical week Mon Question Tue Sources Wed Checked Thu Published Fri Reports
How we work

An information business in Stroud

Waa-Gwan Ltd is a private limited company incorporated in England and Wales on 2 May 2013 with company number 08514609, registered on London Road in Stroud, Gloucestershire. Its registered activity is other information service activities not elsewhere classified. Anthony Alokunle Moore has been its director since incorporation, and his identity is verified on the register.

The subject on the front page is there because it arrives as a surprise to the people least able to absorb it. The Online Safety Act applies to any service where content uploaded by one user may be encountered by another, and there is no threshold of size or revenue governing whether a service is caught. The obligations themselves must be proportionate to size and risk, which is a genuine protection, but the first of them — assessing the risk of illegal content — fell due in March 2025 and the children's duties followed in July. The penalties are not scaled to a small operator's imagination. Set against that, the exclusions are real and widely applicable: a service whose only user content is comments or reviews on the provider's own material is treated differently, and that takes a great many small publishers out of scope. Establishing which side of the line a site sits on is a short piece of work. Deciding it is a question for a lawyer, and we say so rather than guess on a client's behalf.

See how we work

Frequently asked

The questions we get most

Is a small website really covered by the Online Safety Act?

If users can see each other's content, then being small does not take it out of scope. That is the part people find hard to believe, so it is worth stating precisely: the Act applies to user-to-user services with links to the United Kingdom, and nothing in that test turns on how many users there are or how much the service earns. What size does affect is the content of the duties, which have to be proportionate to the service and to the risks identified. A community of three hundred people is not expected to do what a global platform does. It is expected to have thought about it, written it down, and built a way for someone to report a problem.

What were the deadlines, and have they passed?

They have. Providers of services in scope were required to complete an illegal content risk assessment by 16 March 2025, with the corresponding duties taking effect the following day. A children's access assessment was due by 16 April 2025. A children's risk assessment was due by 24 July 2025, with children's safety duties from 25 July 2025, including requirements for highly effective age assurance in relation to specified content. If a service is in scope and none of that has happened, the useful response is to start with the risk assessment rather than with a policy page, because the assessment is what the rest is supposed to follow from.

What are the penalties, realistically?

Ofcom may impose a penalty of up to eighteen million pounds or ten per cent of qualifying worldwide revenue, whichever is the greater, and may seek business disruption measures affecting payment or access services. There is also criminal liability for senior managers in connection with failures to comply with information notices, which is the provision that tends to concentrate minds. Whether any of that would ever be directed at a small service is a different question from whether the duties apply, and conflating the two is how organisations end up with nothing in place at all.

Are there exemptions, or is everyone caught?

There are real exemptions, and this is the half of the story that gets lost. The most widely applicable one covers services where the only user-generated content enabled is comments or reviews on content published by the provider itself — which describes a very large number of small publishers, blogs and business sites. Other exemptions cover certain internal business services and some forms of one-to-one communication. We will not tell you that you are exempt, because that is a question of law. We will set out exactly what functionality your service offers, which is what the question turns on, and that is usually a day's work.

Can you just tell us whether we are in scope?

No, and anyone who answers that question for a fee without being a lawyer is doing you a disservice. What we can do is establish the facts the answer depends on: precisely what a user can post, who can encounter it, whether there is any route by which a child could reach it, what the service does with reports, and who inside the organisation owns it. With that written down, a lawyer can answer the question quickly and cheaply. Without it, they will spend their first three hours asking us for it.

Why do you insist on a decision log?

Because a decision nobody recorded is a decision nobody can demonstrate. When a report comes in about a piece of user content, what matters afterwards is not only what was decided but that there was a process, that it ran within the stated time, and that the reasoning existed. A log of who decided what, when, and why takes seconds per entry and is the only thing that can show, later, that a small service was taking its duties seriously rather than reacting to whatever reached the loudest inbox.

A question to answer, or a feature about to go live?

A free first conversation, with no obligation. If the honest answer is that a feature is not worth what it brings, we will say so.